Thursday, March 21, 2019
Contextual marketing and the power of removing data silos
Siloed data compromises business productivity. It can also compromise customer experience, which can be costly. In fact, according to a 2016 Accenture study, the estimated cost of customers switching to another provider due to poor service was $1.6 trillion. Regardless of the industry, businesses must deliver a positive, consistent, and personalized experience to keep customers loyal and happy.
In this Forbes article, read how marketers are doing just that. By removing data silos and consolidating customer data into a central, cloud-based location, they're not only making real-time, data-driven decisions, but they're also "turning browsers into buyers and driving customer loyalty."
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