Contextual marketing and the power of removing data silos

Siloed data compromises business productivity. It can also compromise customer experience, which can be costly. In fact, according to a 2016 Accenture study, the estimated cost of customers switching to another provider due to poor service was $1.6 trillion. Regardless of the industry, businesses must deliver a positive, consistent, and personalized experience to keep customers loyal and happy. In this Forbes article, read how marketers are doing just that. By removing data silos and consolidating customer data into a central, cloud-based location, they're not only making real-time, data-driven decisions, but they're also "turning browsers into buyers and driving customer loyalty."

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